Much has been written about counseling, coaching, and psychotherapy. For someone seeking help from a professional the quest to find the right person who is a good fit can be confusing and frustrating. Most clients have health insurance and they may search a long list of psychologists in vain because they all seem to be offering essentially the same service. So what makes the difference? What makes counseling with psychologist A a better experience that psychologist B? The answer based on many research studies may be surprising.